Give us a link to where the feed is, be sure each event record has a:
- tiltle
- unique ID of some sort
- date
- time
- venue name
- address (highly preferred but not absolutely required)
- city
- state (if applicable)
- postal code (optional)
- country (if there is any chance that events on the feed will take place in more than one country, ie: international tour)
- event description (optional)
- event cost (optional)
- event image (optional)
- referral link (link back to the event on their site)
- category or tags (music, film, sports, etc)
example:
<xml>
<list>
<event>
<id>1234</di>
<title>This Concert Rules</title>
<date>08/11/2011</date>
<time>9:00pm</time>
<venue>Concert Hall</venue>
<address>678 Nine Lane</address>
<city>Eventland</city>
<state>CA</state>
<zip>54321</zip>
<country>US</country>
<description><![CDATA[Don't miss this crazy event! It's crazy!]]]]></description>
<cost>$9</cost>
<image>http://website.com/images/crazyevent.jpg</image>
<tags>music, concert</tags>
<url>http://website.com/event/crazyevent/1234</url>
</event>
<event>
<id>1235</di>
<title>This Concert Rules As Well</title>
<date>08/12/2012</date>
<time>9:00pm</time>
<venue>Concert Hall</venue>
<address>678 Nine Lane</address>
<city>Eventland</city>
<state>CA</state>
<zip>54321</zip>
<country>US</country>
<description><![CDATA[Don't miss this crazy event! It's crazy!]]]]></description>
<cost>$9</cost>
<image>http://website.com/images/crazyevent2.jpg</image>
<tags>music, concert</tags>
<url>http://website.com/event/crazyevent/1235</url>
</event>
</list>
</xml>
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